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Taking It Back: Supreme in '90s Pop Culture

Posted by Ross Dwyer on

Taking It Back: Supreme in '90s Pop Culture

You can’t look anywhere in 2017 without seeing something Supreme, no matter if you’re cruising around the streets or surfing the Internet. What started as a small New York skate shop has grown to become one of the most ubiquitous brands in the world since their founding in 1994. The brand’s massive success begets its humble beginnings and early cult status, and some forget that in the mid '90s it was a brand for those truly “in the know,” like downtown NY skaters, cool kids and savvy Japanese tourists. However, before the legendary collabs with brands like Nike, Lacoste, Coca-Cola...

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Patchwork: The Next Big Fall Trend

Posted by Ross Dwyer on

Patchwork: The Next Big Fall Trend

Fall is a season of endless possibilities. From layers to colors to patterns, it’s the one time of year where you have full access to your entire wardrobe. Nothing that’s hanging in your closet or folded in your dresser is off limits, and everything is possible style-wise when the temperature starts dropping and the leaves begin to change colors. Every time fall rolls around, it brings with it many a new trend. Some are short-lived flashes in the pan, that capture the attention of fashion-forwards individuals for mere weeks before fading back into nothingness, while some arrive to stay, much...

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Behind The Brand: Anti Social Social Club

Posted by Ross Dwyer on

Behind The Brand: Anti Social Social Club

It’s all about having a cult following these days. If you can establish a loyal fanbase in today’s eclectic, ever-changing world of streetwear you’re doing something right … and few brands have been able to achieve that cult status quite like Anti Social Social Club. Their themes of paranoia and self-doubt seem to have struck a chord with street culture, and their products continue to sell out season after season. You’ve seen the clothes, both in person and all over Instagram. Peeped the recognizable wavy font and signature catchphrase on  many a hat, t-shirt, hoodie, or coach’s jacket. But what...

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Strong Branding: The Story Behind 7 Iconic Streetwear Logos

Posted by Ross Dwyer on

Strong Branding: The Story Behind 7 Iconic Streetwear Logos

Behind every great brand is a powerful logo, and behind every powerful logo is an unforgettable design. A good logo grabs and holds onto your attention, and makes a brand immediately recognizable. In the world of fashion, there are a few tried-and-true, timeless logos that reach from the streets to the runways. Your favorite brand’s logo defines their signature identity, and the truly great logos transcend the brand itself to establish their own unique place in street culture. Today we’re paying homage to those iconic signature logos. You’ll learn the backstory behind how the logo was created, what it stands...

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Kanye West's 10 Best Street Style Fits

Posted by Ross Dwyer on

Kanye West's 10 Best Street Style Fits

  Happy 'Ye day.  The most influential and important artist of our generation turns 40 today. Ever since 2003, when his first studio album The College Dropout released, Kanye has never been far from the forefront of street culture. And of course, Ye's known for more than his music. His style and overall knowledge of fashion is second to none. He's turned heads at performances and award shows all over the world for the past decade-plus, no matter if he was rocking Polo, Givenchy, or his own YEEZY gear. Whatever he does is fresh and unique, and the industry tends...

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