NEWS — Style

Taking It Back: Supreme in '90s Pop Culture

Posted by Ross Dwyer at

You can’t look anywhere in 2017 without seeing something Supreme, no matter if you’re cruising around the streets or surfing the Internet. What started as a small New York skate shop has grown to become one of the most ubiquitous brands in the world since their founding in 1994. The brand’s massive success begets its humble beginnings and early cult status, and some forget that in the mid '90s it was a brand for those truly “in the know,” like downtown NY skaters, cool kids and savvy Japanese tourists. However, before the legendary collabs with brands like Nike, Lacoste, Coca-Cola...

Patchwork: The Next Big Fall Trend

Posted by Ross Dwyer at

Fall is a season of endless possibilities. From layers to colors to patterns, it’s the one time of year where you have full access to your entire wardrobe. Nothing that’s hanging in your closet or folded in your dresser is off limits, and everything is possible style-wise when the temperature starts dropping and the leaves begin to change colors. Every time fall rolls around, it brings with it many a new trend. Some are short-lived flashes in the pan, that capture the attention of fashion-forwards individuals for mere weeks before fading back into nothingness, while some arrive to stay, much...

Dapper Dan And Gucci: A Truly Iconic Collaboration

Posted by Ross Dwyer at

More than any other major industry in the world today, fashion moves in cycles. Styles and trends that are old become new once again with the passage of time, and what’s considered cool one year can be damned to languish in mall chain-store obscurity the very next year until it completely collapses in on itself, and then inexplicably storms back to the forefront of cool yet again, aided by a timely celebrity co-sign or a fierce wave of nostalgia. It certainly is an interesting time to be following fashion. If “less is more” was a saying most abided by a...

PIFF Collection 005 Available Now!

Posted by Ross Dwyer at

September's upon us. Know what that means? 3 years of PIFF. Our 3rd anniversary was the 1st of the month (word to Bone Thugs), and we celebrated it the best way we know how ... by dropping a plethora of fire PIFF gear and collaborations. We've worked with some of our favorite brands to bring you special, limited-edition, PIFF-exclusive tees, and we also released our brand-new athletic shorts as well. Check out  the new items and collabs right here, and when one catches your eye, click right on the link to cop! PIFF Athletic Shorts The centerpiece of our 5th...

Going Ape: The Top 15 Bape Collabs Of All Time

Posted by Ross Dwyer at

Bape. The Japanese juggernauts. The commodores of camo. The higher-ups of hype. The … well, you get the point. When it comes to street culture, there are few brands that have enjoyed the same longevity and relevance as Nigo and Sk8thing’s iconic label. One of the things that makes Bape so legendary is their multitude of collabs. They’ve worked with some of the biggest brands in the world — on everything from shirts to shoes to home goods, and they’ve certainly got the Midas touch, as almost anything they apply their signature aesthetic to turns to gold (or camo). In honor...