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Taking It Back: Supreme in '90s Pop Culture

Posted by Ross Dwyer on

Taking It Back: Supreme in '90s Pop Culture

You can’t look anywhere in 2017 without seeing something Supreme, no matter if you’re cruising around the streets or surfing the Internet. What started as a small New York skate shop has grown to become one of the most ubiquitous brands in the world since their founding in 1994. The brand’s massive success begets its humble beginnings and early cult status, and some forget that in the mid '90s it was a brand for those truly “in the know,” like downtown NY skaters, cool kids and savvy Japanese tourists. However, before the legendary collabs with brands like Nike, Lacoste, Coca-Cola...

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The Definitive Ranking of Every Supreme Photo Tee Ever

Posted by Ross Dwyer on

The Definitive Ranking of Every Supreme Photo Tee Ever

There's nothing quite like a Supreme photo tee. Only one releases every year, and every year's release is different and unique. Since Supreme started making the tees in 2005, they've featured rockers, rappers, models and more ... and with the recent rumblings about Nas being the poster boy for this year's photo tee, we figured now was as good of a time as any to put together a list of every Supreme photo tee ever. And let's be clear: a photo tee features an original image that was shot by Supreme, specifically for Supreme. That's why you won't see tees like...

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Going Ape: The Top 15 Bape Collabs Of All Time

Posted by Ben Alberts on

Going Ape: The Top 15 Bape Collabs Of All Time

Bape. The Japanese juggernauts. The commodores of camo. The higher-ups of hype. The … well, you get the point. When it comes to street culture, there are few brands that have enjoyed the same longevity and relevance as Nigo and Sk8thing’s iconic label. One of the things that makes Bape so legendary is their multitude of collabs. They’ve worked with some of the biggest brands in the world — on everything from shirts to shoes to home goods, and they’ve certainly got the Midas touch, as almost anything they apply their signature aesthetic to turns to gold (or camo). In honor...

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I Got Me Some Bathing Apes: How The Bape Game Has Changed In The Past Decade

Posted by Ross Dwyer on

I Got Me Some Bathing Apes: How The Bape Game Has Changed In The Past Decade

There’s few things, brands, or people in the world of street culture that are as ubiquitous as A Bathing Ape. Founded by the legendary Nigo in 1993, it’s a brand that’s been at the forefront of cool for almost 25 years, and shows no signs of slowing down any time soon. They’ve survived ups and downs, trends, and even a sale to Hong Kong monolith I.T. Group in 2011. It’s safe to label them a street culture staple. And an important moment in Bape history occurred ten years ago, back in 2007, Soulja Boy along with his right hand man...

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Supreme x Nike: The Top 10 Sneaker Collaborations

Posted by Ross Dwyer on

Supreme x Nike: The Top 10 Sneaker Collaborations

  It's a big day today. Any Thursday during a Supreme season is a big day, but this one's extra special. Supreme's latest collaborative shoe with Nike, the Air More Uptempo is dropping, and like any other Supreme/Nike collaboration the hype surrounding it is unreal. This marks the 21st collaborative effort between the Swoosh and Supreme (a relationship that stretches back 15 years), and since it's one of the biggest releases of the S/S '17 collection we figured the time was ripe for one of our infamous top 10 lists. We took a look back at the full catalog of...

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