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Taking It Back: Supreme in '90s Pop Culture

Posted by Ross Dwyer on

Taking It Back: Supreme in '90s Pop Culture

You can’t look anywhere in 2017 without seeing something Supreme, no matter if you’re cruising around the streets or surfing the Internet. What started as a small New York skate shop has grown to become one of the most ubiquitous brands in the world since their founding in 1994. The brand’s massive success begets its humble beginnings and early cult status, and some forget that in the mid '90s it was a brand for those truly “in the know,” like downtown NY skaters, cool kids and savvy Japanese tourists. However, before the legendary collabs with brands like Nike, Lacoste, Coca-Cola...

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Reading Material: 5 Great Street Culture Magazines That Belong On Your Bookshelf

Posted by Ross Dwyer on

Reading Material: 5 Great Street Culture Magazines That Belong On Your Bookshelf

As long as street culture has been around, there have been artists who set out to document it. Some chose photography as their medium of communication. Some chose video. And some chose the written word.  Before the Internet was a thing and blogs like this one were all the rage, there were magazines. Most started from humble beginnings documenting a local scene, and some transcended that local scene and became authorities on any and all things related to the culture. Those magazines, and pride themselves on high-quality, well thought-out words and photographs. You can learn a lot about what's going...

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Lines // Kanye West Issue

Posted by Samson Melkamu on

Lines // Kanye West Issue

  Lines is a series shining a spotlight on the songs and lyrics of our favorite artists. For this installment, we're focusing on Kanye West, the legendary Chicago emcee who just turned 40 today. Here's three of our favorite tracks. Can't Tell Me Nothing // Graduation    Few believed a pink polo wearing producer and wanna be rapper, from Chicago would become one of hip hop's most recognizable names. Two classic albums later, and a W in a legendary beef with 50 Cent,  his hip hop supremacy was cemented following the release of his 2007 album Graduation.  “Can’t Tell Me Nothing” was Kanye's  declaration...

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I Got Me Some Bathing Apes: How The Bape Game Has Changed In The Past Decade

Posted by Ross Dwyer on

I Got Me Some Bathing Apes: How The Bape Game Has Changed In The Past Decade

There’s few things, brands, or people in the world of street culture that are as ubiquitous as A Bathing Ape. Founded by the legendary Nigo in 1993, it’s a brand that’s been at the forefront of cool for almost 25 years, and shows no signs of slowing down any time soon. They’ve survived ups and downs, trends, and even a sale to Hong Kong monolith I.T. Group in 2011. It’s safe to label them a street culture staple. And an important moment in Bape history occurred ten years ago, back in 2007, Soulja Boy along with his right hand man...

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Adidas + Kanye West: What The Long-Term Partnership Means

Posted by Ross Dwyer on

Adidas + Kanye West: What The Long-Term Partnership Means

You’ve heard the news already. Kanye West and Adidas have got the Internet goin’ nuts (word to Paul Wall) with yesterday’s announcement of an extended, long-term partnership. Kanye will be receiving the opportunity he’s always dreamed of (and ranted about), as Adidas will assist in the creation of full lines of sneakers, apparel, accessories, and other gear (he’ll even have input on performance designs, which is unheard of for a non-athlete)…and if all that’s not enough, Adidas is even giving him his own specialty retail stores to sell the gear. This is big. Very big. Kanye has always publicly stated...

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