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Taking It Back: Supreme in '90s Pop Culture

Posted by Ross Dwyer on

Taking It Back: Supreme in '90s Pop Culture

You can’t look anywhere in 2017 without seeing something Supreme, no matter if you’re cruising around the streets or surfing the Internet. What started as a small New York skate shop has grown to become one of the most ubiquitous brands in the world since their founding in 1994. The brand’s massive success begets its humble beginnings and early cult status, and some forget that in the mid '90s it was a brand for those truly “in the know,” like downtown NY skaters, cool kids and savvy Japanese tourists. However, before the legendary collabs with brands like Nike, Lacoste, Coca-Cola...

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Behind The Brand: Anti Social Social Club

Posted by Ross Dwyer on

Behind The Brand: Anti Social Social Club

It’s all about having a cult following these days. If you can establish a loyal fanbase in today’s eclectic, ever-changing world of streetwear you’re doing something right … and few brands have been able to achieve that cult status quite like Anti Social Social Club. Their themes of paranoia and self-doubt seem to have struck a chord with street culture, and their products continue to sell out season after season. You’ve seen the clothes, both in person and all over Instagram. Peeped the recognizable wavy font and signature catchphrase on  many a hat, t-shirt, hoodie, or coach’s jacket. But what...

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Strong Branding: The Story Behind 7 Iconic Streetwear Logos

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Strong Branding: The Story Behind 7 Iconic Streetwear Logos

Behind every great brand is a powerful logo, and behind every powerful logo is an unforgettable design. A good logo grabs and holds onto your attention, and makes a brand immediately recognizable. In the world of fashion, there are a few tried-and-true, timeless logos that reach from the streets to the runways. Your favorite brand’s logo defines their signature identity, and the truly great logos transcend the brand itself to establish their own unique place in street culture. Today we’re paying homage to those iconic signature logos. You’ll learn the backstory behind how the logo was created, what it stands...

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Tom Sachs And Nike: A Match Made In Outer Space

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Tom Sachs And Nike: A Match Made In Outer Space

Collaborating with Nike is a big deal. The most powerful footwear brand in the world? Sneakers that everyone collected and loved growing up? Yes, a collaboration with the Swoosh is certainly a milestone in almost any creator’s career. Then there’s Tom Sachs, whose “Mars Yard” sneaker has released twice, and blown off virtual shelves faster than you can say “Marvin the Martian” twice. What sets Sachs apart from other artists who have worked with Nike on a limited-edition shoe is that he’s not really into sneakers or sneaker collecting at all. He’s even gone so far as to state “We...

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Reading Material: 5 Great Street Culture Magazines That Belong On Your Bookshelf

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Reading Material: 5 Great Street Culture Magazines That Belong On Your Bookshelf

As long as street culture has been around, there have been artists who set out to document it. Some chose photography as their medium of communication. Some chose video. And some chose the written word.  Before the Internet was a thing and blogs like this one were all the rage, there were magazines. Most started from humble beginnings documenting a local scene, and some transcended that local scene and became authorities on any and all things related to the culture. Those magazines, and pride themselves on high-quality, well thought-out words and photographs. You can learn a lot about what's going...

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