Learn how to spot fake Nike Air Max 97 Undefeated's with this detailed 29 point step-by-step guide by goVerify.
Check the details of the original receipt including date, store and amount paid. There should also be a 9 digit style number as well as a barcode number.
3. RETAIL BOX
New Nike Air Max 97 Undefeated's are boxed in a strong black shoe box featuring an embossed and varnished Nike logo on the lid and short side, there will be a large Undefeated logo embossed and varnished onto the long side. This shoe box has a slide out tray like some Nike Air Jordans as opposed to a flip up lid like many other Nike Air Max 97's. Check the box carefully for any errors in brand logos, alignment, spelling and overall finish quality. Remember real shoe boxes can accompany fake shoes.
4. BOX LABEL
Nike retail boxes feature a label on one side detailing barcode, style name, size, color, country of manufacture and a style number. The style number is usually 9 digits long, the first 6 digits represent the style and the last 3 digits represent the colourway. Check that this style number matches the one located inside the shoe and on the sales receipt. Tip 1: Do a Google image search for "Nike"+"style number" to check the colourway. Tip 2: scan the barcode with a barcode scanner app, the exact product including size should be correct.
5. BOX HOLE
The retail box of Nike Air Max 97 Undefeated's has a black reinforced plastic ring to help with gripping the tray when opening. Make sure the plastic ring sits firmly in the hole.
6. UNDEFEATED LOGO
Nike Air Max 97 Undefeated's will have an Undefeated logo embossed and varnished onto the long side of the retail box. Make sure the typeface used is correct, make sure the varnishing is smooth and that the edges are sharp and straight. Tip: Note how some of the letters in the logo are joined, like the "U & N" and the "D & E".
7. BOX LOGO
The short side of the box where the tray opens will have a small Nike+Swoosh logo embossed and varnished in the top corner. Make sure the varnishing is sharp and clear. Make sure that the logo stands out from the box (embossed) and not just flat on the surface. Also check that the typeface used is correct, the E should join the Swoosh.
8. BOX CONSTRUCTION
If you look inside the box tray, and unfold it, you will see the construction of the box and how it is made up of two interlocking sides, which do not require any glue. Make sure the back of the thumb hole is also plastic. Check that the side panels of the box are unprinted white board and not printed black like the rest of the box.
9. PAPER WRAPPING
Nike Air Max 97 Undefeated's are wrapped in paper that has an Undefeated logo+Swoosh pattern printed on it. Check that the print is solid with crisp edges. The Swoosh will be darker than the Undefeated logo.
10. SIDE PROFILE
Nike Air Max 97 Undefeated's have a distinctive side profile, the toe will have a gradual curve upwards while the heel sits very flat on the surface. Take note of the length of the tongue, it stands up much higher than the collar.
11. HEEL STITCHING
High quality stitching can be hard to replicate. Check carefully that the stitching on the heel is tight, straight, evenly spaced and follows the edge of each panel evenly. Make sure the Undefeated logos follow the shape of the mudguard perfectly. Tip: check the join between the upper and outsole is an even straight line and does not have any excess glue showing.
12. PULL TAB
Air Max 97 Undefeated's feature a heel tab which has the words "Air Max" embroidered into it. Make sure the embroidery and stitching is tight, evenly spaced and neat. Note how the pull tab has a thin embroided double line running just above and below the Air Max logo.
13. BLACK SWOOSH
Nike Air Max 97 Undefeated's will have a black Swoosh embroided into the mesh upper on the outstep. Make sure the embroidery is tight, neat and evenly spaced, make sure the edge of the logo is neat. This is a good opportunity to have a close look at the stitching along the mudguard, make sure it is tight and neat.
14. RED SWOOSH
Nike Air Max 97 Undefeated's will have a speed-red Swoosh embroided into the mesh upper on the instep. Make sure the embroidery is tight and evenly spaced, make sure the edge of the logo is neat. Tip: can you see the join in the mudguard.
15. TAPE LOGO
Make sure the Undefeated logo that is printed onto the tape along the mudguard is clear and sharp. Make sure the typeface used is correct, note how the "U & N" are joined. Make sure the logo follows the shape of the tape perfectly. You will notice the speed-red band is printed on top of the green leather. Take note of the fine leather texture.
16. TOE SHAPE
Nike Air Max 97 Undefeated's have a rounded shape to the toe box. Make sure there is no excess glue along the join between midsole and outsole. Check that the toe tip is stuck down firmly and not lifting off.
17. TONGUE SHAPE
Nike Air Max 97 Undefeated's feature a rigid padded tongue, check that the top corners are rounded for comfort. The whole tongue front is made from one fabric piece and will stand upright without any support.
18. TONGUE LOGO
Air Max 97 Undefeated's will feature an embroided Swoosh logo on the tongue. Make sure the embroidery is tight and neat with no loose ends, take note of how the logo is almost debossed into the leather patch. This is also an opportunity to check the stitching around the logo patch, make sure it follows the edge of the oval perfectly. The pull tab on the top of the tongue will have a thick Undefeated logo molded onto it. Make sure the logo is sharp and clear.
19. LACE LOOPS
The tongue has a thin strip of leather which creates lace loops. Note how the small square stitch boxes create the lace loops, make sure the stitching is tight and neat, look for the tiny triangular bumps above and below each stitch square. This is also an opportunity to check the laces, Air Max 97 Undefeated's come with high quality tubular laces.
Air Max 97 Undefeated's will have a layer of lining inside the upper, note how the wavy stitching along the edges of the mudguard can be seen on the inside.
21. INSIDE LABEL
Inside label details vary depending on year, country of manufacture and style. Check the style number, usually 9 digits, matches that found on the box. Check that the tail of the Q in FABRIQUE starts inside the circle. Check for any spelling errors and that the glue area is uniform and neat. The shoe's production date will fall between the two dates indicated on the label. Tip: Do a Google image search for "Nike"+"style number" to check the colourway.
22. SOCKLINER LOGO
The sockliners will have an Undefeated+Swoosh logo printed onto the heel, the Undefeated logo will be white and the Swoosh will be red. Check that the red Swoosh is printed on top of the Undefeated logo, you should almost be able to see through the Swoosh because it is slightly transparent.
23. INSOLE STITCHING
If you take the sockliners out you will see the stitching joining the insole to the upper, make sure the stitching is neat and evenly spaced. Check that there is a positioning hole drilled into the middle of the heel.
Nike Air Max 97 Undefeated's come with molded sockliners to fit the shape of your foot and provide added comfort. The sides of the midfoot arch will come up much higher than the rest of the sockliner.
25. SOCKLINER SIZES
If you remove the sockliners of Air Max 97 Undefeated's and look underneath you will see a Nike logo embossed into the material. You will also see the shoe size, often a range of 2 sizes, also embossed into the sockliner. Make sure the sockliner size matches the shoe size on the box label and shoe label.
26. AIR UNIT
Nike Air Max 97 Undefeated's have a full length Air Unit for maximum impact protection. Make sure the air "bubble" is clear and of high quality with no paint marks. The support structure within the Air Unit should be clearly visible, it looks like two rows of arches joining to form a circles.
27. SOLE PATTERN
Nike Air Max 97 Undefeated's have a distinctive sole pattern, always make sure they are high quality and not worn out if the shoes are new. Take note of the cross pattern in the middle of each traction block of the forefoot.
28. HEEL BUBBLE
The heel will have a clear oval air bubble with Swoosh logo printed inside, make sure the logo is sharp with straight edges. The tips of the Swoosh should be very sharp.
29. OUTSOLE DETAIL
Nike Air Max Undefeated's will have a textured rubber outsole. If you look at the forefoot you will see the fine dotted texture between each traction block. Make sure each traction block has a cross in the center. Tip: Can you see the tiny round dot in the middle of each cross.