How to spot fake
Nike Air Max 1 Master
in 34 steps
Learn how to spot fake Nike Air Max 1 Master with this detailed 34 point step-by-step guide by goVerify.
Check the details of the original receipt including date, store and amount paid. There should also be a 9 digit style number as well as a barcode number.
3. RETAIL BOX
New Air Max 1 Masters are boxed in a strong shoe box featuring the Nike logo on the lid and sides. Color and style of boxes can vary according to style and year. Check the box carefully for any errors in brand logos, alignment, spelling and overall finish quality. Remember real shoe boxes can accompany fake shoes.
4. BOX LABEL
Nike retail boxes feature a label on one side detailing barcode, style name, size, color, country of manufacture and a style number. The style number is usually 9 digits long, the first 6 digits represent the style and the last 3 digits represent the colourway. Check that this style number matches the one located inside the shoe and on the sales receipt. Tip 1: Do a Google image search for "Nike"+"style number" to check the colourway. Tip 2: scan the barcode with a barcode scanner app, the exact product including size should be correct.
5. LID LOGO
The Nike Air Max Master has a different box to all other Air Max sneakers. The lid of the box will have a varnished Nike logo with print design taken from all the fabric patterns used on the mudguard of the shoe. Make sure you can see the reflection of the varnish which is only on the logo and not the rest of the box.
6. BOX CONSTRUCTION
Nike Air Max 1 Masters come in a sturdy Nike retail box, take note of the interlocking join construction of the side panel, visible under the fold over section. Make sure the lid and side panels double over back into the box to create structural strength. Note how the top edge of this fold is squared off as opposed to rounded. Check how the lid section that folds back into the box is attached with a small tab. The inside of the Master box has a print design of all the patterns used on the mudguard as well as a story about the Master collection printed under the lid.
7. LID INSIDE
Inside the lid is the story of the Air Max 1 Master printed in red and varnished. Make sure the typeface used is correct, make sure the printing is solid and sharp. Check that you can see the reflective quality of the varnish on top of the type.
8. SIDE PROFILE (R)
The Nike Air Max 1 Master has a distinctive side profile, both the toe and heel have a gradual curve upwards. The real story of the Air Max 1 Master is in the various fabrics used for the mudguard. The left and right shoe are completely different to one another. Make sure the stitchline joining all the different panels is tight, neat and evenly spaced.
9. SIDE PROFILE (L)
The left shoe will have a completely different mudguard to the right shoe. Make sure the stitchline joining all the different panels is tight, neat and evenly spaced.
The Nike Air Max 1 Master has a black fur Swoosh taken from the Beast collection of 2007 stitched onto the upper. Make sure there is a thin edge of leather around the edge of the fur.
11. SIDE STITCHING
Nike Air Max 1 Masters have high quality stitching, it is very hard to replicate. The side panels of the upper are a good place to check panel stitching, make sure the double stitch lines are neat and evenly spaced and that they follow the edges of each panel perfectly. Tip: The black premium leather upper is taken from the Kid Robot x Nike Air Max 1 2005 collaboration. Did you know that shoe was sold exclusively at Barney's New York.
Nike Air Max 1 Masters come with high quality, flat, woven laces. Make sure the lace tips are tightly sealed with metal caps. Take note of the 4 bumps and the rounded ends of the metal tips. Make sure the weave of the laces is tight and even.
Air Max 1 Masters will have eyelets cut directly out of the leather upper, make sure the holes are cleanly cut circles with no rough edges. Tip: Take note of how the inside lining which folds over onto the top of the shoe ends between the top and second eyelet.
14. EYELET PLASTIC
The very top eyelet of Air Max 1 Masters will have a solid plastic insert. The holes in this figure 8 shaped insert are square. Make sure the stitching around the edge of the plastic insert is tight and neat and follows the figure 8 shape perfectly.
15. TONGUE LOGO
Nike Air Max 1 Masters have a Nike Air Max logo embroidered into a tab on the tongue. Check that the quality of the embroidery is tight and neat with no loose ends showing. Make sure the Registered R's do not touch the Nike word or Swoosh. Check that the typeface used for Air Max is correct. Also note how the stitching around the edge of the tab is neat and tight and follows the edge of the square perfectly, this logo tab folds under the back fabric of the tongue so that you do not see any stitch line.
16. LACE LOOP
Halfway up the suede tongue is a cut out lace loop to hold the laces in place. Make sure the edges of the cut show the premium leather texture and that the loop can stand open by itself. Take note of the woven fabric that looks almost like carbon fiber under the lace loop.
17. FOREFOOT SWOOSH (R)
The right shoe will have a gold Swoosh embroided onto a brown suede panel taken from the Japanese brand Atmos x Nike Air Max 1 B of 2003. Make sure the embroidery is tight, neat and even.
18. FOREFOOT SWOOSH (L)
The left shoe will have a green Swoosh embroided onto a green denim panel taken from the Dutch brand Patta x Nike Air Max 1 of 2009. Make sure the embroidery is tight neat and even. Make sure you can see the denim fabric, it has tiny white dots between all the green.
19. LEOPARD FUR
The left shoe has a leopard fur print taken from the Nike Air Max 1 Beast of 2007. Make sure the fur is tight and neat.
20. ZEBRA FUR
The right shoe has a zebra fur print taken from the Japanese brand Atmos x Nike Air Max 1 Animal Pack of 2006. Make sure the fur is tight and neat. Tip: Did you know it is estimated only 5,000 of those pairs were ever released.
21. HEEL PATTERN
The Nike Air Max 1 Master has an animal print debossed into the left shoe heel. Make sure you can see that the pattern is debossed into the fabric. Make sure the printing is solid and sharp. Tip: This animal print taken from the Air Max 1 Premium SP 2009 is the only colourway on this Master that does not pay homage to any collaboration.
22. HEEL STITCHING
High quality stitching can be hard to replicate. Check carefully that the stitching on the heel is tight, straight, evenly spaced and follows the edge of each panel evenly. Tip: check the join between the upper and outsole is an even straight line and does not have any excess glue showing.
23. HEEL LOGO
Air Max 1 Masters have a Nike Air logo on the heel, check the quality of the reproduction. The embroidered stitching should be tight, neat and even with no loose ends. Make sure the N and the Swoosh do not touch, make sure the typeface used is correct. Tip: Note the embroidery pattern of the "R" in Air, how the short angled leg of the R runs over the rest of the letter.
24. AIR UNIT
Nike Air Max 1 Masters have Air Unit technology for lightweight cushioning and maximum impact protection. Make sure the air "bubble" is clear with no paint marks. The support structure within the Air Unit should be clearly visible. This is a good opportunity to have a close up look as the fine texture of the rubber midsole, note how it does not run onto the side walls of the Air Unit window.
25. SPARE LACES
Nike Air Max 1 Masters will come with spare laces in a clear bag joined to the shoes. Make sure the clear bag has a Nike logo with registered R printed on it. The laces will be high quality, pink, flat, woven laces. Make sure the lace tips are tightly sealed with pink metal caps. Take note of the 4 bumps and the rounded ends of the metal tips. Make sure the weave of the laces is tight and even. Tip: The pink laces come from the Kid Robot x Air Max 1 2005 collaboration, sold exclusively at Barney's New York.
26. INSIDE LABEL
Inside label details vary depending on year, country of manufacture and style. Check the style number, usually 9 digits, matches that found on the box. Check that the tail of the Q in FABRIQUE starts inside the circle. Check for any spelling errors and that the glue area is uniform and neat. The shoe's production date will fall between the two dates indicated on the label. Tip: Do a Google image search for "Nike"+"style number" to check the colourway.
If you remove the sockliner of Air Max 1 Masters you will see an insole that is glued down onto the midsole. Make sure there is a date stamp, often slightly rubbed off. The insole should be a light green colour.
28. COLLAR LINING
The ankle collar of Nike Air Max 1 Masters has a premium leather lining, take note of the neat and even stitch line along the edge of the lining. Make sure the stitching follows this edge perfectly. Also make sure the top two eyelet holes are square shaped to follow the square shape of the plastic eyelet.
Air Max 1 Master have molded sockliner inserts, check the shape of the sockliners, specifically look how the sides curve up to follow your foot shape.
30. SOCKLINER LOGO
A Nike Air logo with two registered R's is printed on the sockliner. Make sure the logo is not worn away if the shoes are new. Check that the typeface used for the word AIR is correct, the tip of the letter A should have a sharp point.
31. SOCKLINER SIZES
Air Max 1 Masters come with sockliners, remove the sockliners and look underneath. Check that the sockliners have a Nike+Swoosh logo debossed into the rubber. Make sure the debossing is clean with sharp edges. Look for the sizes also debossed into the rubber, in this case the last digit 9 represents the size, make sure this size matches the size of the box label and label inside the shoe. Tip: This is a good opportunity to have a close up look at the tiny pin head size dots in the middle of each square.
Nike Air Max 1 Masters have a distinctive sole pattern, always make sure they are high quality and not worn out if the shoes are new. Take note of the small round bumps in the middle of each block of the forefoot tread pattern.
33. SOLE LOGO
Nike Air Max 1 Masters will have a small Nike and Swoosh logo embossed into the sole as well as an Air logo. Make sure the embossing is clean with sharp edges. Make sure the typeface used for the Air word is correct.
34. OUTSOLE JOIN
Nike Air Max 1 Masters will have an outsole glued to the PU midsole, you can see the join line just below the Air Unit window. Make sure the join is clean and straight with no glue marks showing. Make sure this outsole is not lifting off the midsole anywhere.