If you had your TV on last night, there's a good chance you were watching the Grammys. You may have seen Chance The Rapper take home three. You may have seen Adele break her jawn in half and give it to Beyonce. You may have seen the usual stupid celebrity hijinks that makes the Internet go nuts.
To be 100% honest, we didn't see any of it. We weren't watching. But it did give us an idea. We're giving out our own Grammys. Street culture Grammys, in categories we invented. We're paying respects to the folks in our industry who pushed the envelope the most last year ... and although it won't have the fanfare the regular Grammys do, it's just as dope. Let's get to it.
Underdog Of The Year: Neek Lurk, Anti Social Social Club
Neek Lurk and Anti Social Social Club are always a hotly-debated topic. His naysayers criticize his design background, aesthetic, and anything else you can think of ... but he just keeps on winning. Anti Social Social Club seemingly becomes more and more popular every season ... and that's pretty incredible, seeing as the inspiration came from Neek's own paranoia and self-doubt.
Most "Woke"-Brendon Babenzien, Noah
Any way you slice it, Brendon Babenzien is the man. He left Supreme in 2015 to focus on his own brand, Noah (a favorite among the Piff staff), and it's quickly becoming a cultural force to be reckoned with. Even though his profile is rapidly growing, Babenzien still cares about the environment and industry in a way few others do. His brand's integrity is extremely important to him, and he'll do anything from explaining why his jackets cost what they do to donating a portion of the proceeds of a hoodie to the Sea Shepard Conservation Society to keep that integrity intact.
Frontman Of The Year: Ronnie Fieg, Kith
The king of New York (yeah, we said it), Ronnie Fieg had another great year, as Kith reached heights that they'd never reached before through new storefronts, great collabs, collections, and pop-up shops (the Kith Aspen pop-up was arguably the best pop-up of the year). The sky seems to be the limit for Kith, and although there's no telling what they'll be able to do in 2017, with Ronnie at the helm authoring the aesthetic and bringing the right people on (hiring Emily Oberg to run Kith Women was a major flex), betting against them wouldn't be wise.
Lifetime Achievement Award: Pharrell Williams-Multiple Brands
There's a good chance that Skateboard P has been at the forefront of cool longer than you've been alive (he clearly doesn't age), and his "Human Race" NMD's released with adidas proved that he hasn't lost a step. Pharrell always marches to the beat of his own drum and releases products that are extremely unique ... and the passage of time hasn't slowed him down one little bit. A well-deserved award for one of the most influential people of our generation.
Man Of The Year-Jon Wexler, adidas
As it stands right now, nobody has more sway over our culture than Jon Wexler. adidas is still the hottest brand in the game, and a large part of that is due to Wexler's keen eye for the right people. He knows adidas in and out, and also knows how to get the people what they want. Plus, he's also quite the diplomat: he knows how to represent adidas in the best way possible, and makes sure the artists who they have under contract do the same. The coolest guy at the current coolest brand in the world? How could we pick anyone else?
What do you think of the street culture Grammys? Do you agree with our picks, or would you change a few? Hit us up and let us know on Twitter, check our Facebook page for updates, and, as always, be sure to follow us on Instagram for all the fire photos you can handle.