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NEWS — Photography

A Day On Melrose Ave With ONSOMESHIT & Round Two

Posted by Ross Dwyer at

The Piff crew flew into LA ahead of Complexcon this weekend, and couldn't pass up the chance to spend some time on Melrose Ave, one of the most legendary blocks in all of street culture.  Over the years, Melrose has became a must-visit destination for any street culture nut. Its proximity to Fairfax Avenue, diverse selection of shops both old and new, and colorful characters give it a flavor like none other, and a day spent on Melrose is bound to be one full of memories and experiences.  We were with our good homie Cooper from Sweets Kendamas, and he...


Fall Festival Block Party 2017 Photo Recap

Posted by Ross Dwyer at

Last Saturday, we threw our second annual Fall Festival block party on our home street, Como Avenue. From fresh gear and kicks to DJ's spinning all afternoon, kendamas, yoga, and glassblowing there was something for everyone ... and it was an afternoon for the history books, full of good vibes and good people from start to finish. Here's a photo recap of everything that went down at the event, shot by our own Juice Johnson.  We'd like to give all the DJ's, vendors, and attendees a sincere "thank you" for coming out to the block party. The community makes the...


PIFF Collection 005 Available Now!

Posted by Ross Dwyer at

September's upon us. Know what that means? 3 years of PIFF. Our 3rd anniversary was the 1st of the month (word to Bone Thugs), and we celebrated it the best way we know how ... by dropping a plethora of fire PIFF gear and collaborations. We've worked with some of our favorite brands to bring you special, limited-edition, PIFF-exclusive tees, and we also released our brand-new athletic shorts as well. Check out  the new items and collabs right here, and when one catches your eye, click right on the link to cop! PIFF Athletic Shorts The centerpiece of our 5th...


INTERLUDES 001: Drelli - "I Make Swag Bop"

Posted by Ross Dwyer at

  When it comes to Minneapolis artists, Drelli is a name that holds a lot of weight. The youngest signee to So Cold Records, he embarks on a nationwide, 12-city tour with labelmates Allan Kingdom and Finding Novyon on July 7th. PIFF sat down with Drelli recently to find out more about his start in music, creative process, inspirations, and more.   PIFF: Drelli, could you introduce yourself to people who aren’t familiar with you or what you do?  Hi, my name is Drelli. I’m an artist from Minneapolis, and I rap.   How did you get started in music? ...


Reading Material: 5 Great Street Culture Magazines That Belong On Your Bookshelf

Posted by Ross Dwyer at

As long as street culture has been around, there have been artists who set out to document it. Some chose photography as their medium of communication. Some chose video. And some chose the written word.  Before the Internet was a thing and blogs like this one were all the rage, there were magazines. Most started from humble beginnings documenting a local scene, and some transcended that local scene and became authorities on any and all things related to the culture. Those magazines, and pride themselves on high-quality, well thought-out words and photographs. You can learn a lot about what's going...