The Hundreds is Huge

Posted by Ben Alberts on

The Hundreds History 

Now in its 11th year, the global brand is a 2-part lifestyle project that houses both a clothing line and online-magazine. The partners Ben and Bobby Hundreds Co-founded the brand in 2003, both ends of The Hundreds incorporate their trademark attitude and personal perspective on street subculture, with an emphasis on people over product. The Hundreds apparel is inspired by LOS ANGELES LIFESTYLE / CALIFORNIA CULTURE and Southern California’s skateboarding, surf, punk, and hip-hop cultures. The design is reminiscent of 1980s surf-culture t-shirts, independent skateboard company apparel of the 1990s, and the advent of “streetwear” at the end of the millennium. Currently, The Hundreds is stocked in over 400 accounts in every major city of the world. This includes The Hundreds’ four flagship retail locations in the Fairfax District of Los Angeles, The Hundreds store in San Francisco’s Union Square, The Hundreds New York in SoHo, and The Hundreds Santa Monica. More than just an online magazine or clothing line, The Hundreds is a lifestyle project that remains personal and direct, reflective of the community and culture, and dedicated to its fan base. The Hundreds is Huge


We are stoked to add The Hundreds to our stock list. We grab inspiration from this brand because of the continuous innovation, quality and creativity. This can be seen repetitively in their attention to quality and creativity throughout their online-magazine and apparel collections. Stay tuned for more information about collections arriving from the Hundreds !