We were blessed to meet Brendon Babenzien along with several other team members of at Noah NYC. Upon entering an elevated vibe was recognized. This was atypical to any past boutique I have yet to experience. The attention to detail was apparent throughout the entire storefront. From the interior design, customer service and quality of garments this retail space was unique. Deep conversation developed naturally with topics constructed solely with an enlightening global perspective. The message developed loud and clear, the NOAH crew cares.. This was refreshing break from the "Standoffish and elitist" shopping culture that is exuded throughout majority of physical and digital retail locations. We are exited to see the Noah NYC movement develop as streetwear culture continues to shift in a fresh direction. Hear more about Brendon Babenzien's story below.