EDC is an individual every street wear connoisseur should be familiar with. Edison has carved a very influential position in the industry worldwide with the formation of the brand CLOT. The brand is described as:
an ever-expanding business has grown from strictly music and fashion to design services, PR consulting, as well as event planning. The combination of these areas led to the opening of the renowned fashion and lifestyle store JUICE. Located in major cities across Asia, JUICE can be found in Hong Kong, Shanghai, Taipei, Kuala Lumpur, as well as a pop-up shop in Los Angeles. Along with its retail services, JUICE has hosted numerous events including new shoes launches with ADIDAS, CONVERSE, NIKE, RIVIERAS, VANS and VISVIM; book signings for KAWS ; and pop-up stores for KITSUNE, HOOD BY AIR, SSUR and STUSSY.
The combination that has been brewing between CLOT and the international apparel community continues to snowball quickly with no sign of slowing down. For more information about Edison Chen's story check out the VICE documentary below.
A decade ago, Edison Chen (a.k.a. EDC)—a Canadian-born Hong Kong pop star and streetwear entrepreneur who introduced hip-hop and street culture to the Chinese mainstream—was a cult icon for many of the country's young people.
But in February 2008, he became known for something entirely different when a series of his intimate photos with various female celebrities hit the internet after a computer technician leaked them online. As the photos made the rounds online through email and on forums, the scandal inspired the very first moral debate over celebrity privacy in China's pre-social media era.
Chen stepped away from Hong Kong entertainment industry due to overwhelming public pressure and started focusing on his streetwear brand and, more recently, art collections. Almost eight years later, VICE China followed EDC on a 19-day shoot, revealing his business routines, reminiscing about his influences from hip-hop music, and discussing the irony of stardom in Chinese show business.