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Tom Sachs And Nike: A Match Made In Outer Space

Posted by Ross Dwyer at

Collaborating with Nike is a big deal. The most powerful footwear brand in the world? Sneakers that everyone collected and loved growing up? Yes, a collaboration with the Swoosh is certainly a milestone in almost any creator’s career. Then there’s Tom Sachs, whose “Mars Yard” sneaker has released twice, and blown off virtual shelves faster than you can say “Marvin the Martian” twice. What sets Sachs apart from other artists who have worked with Nike on a limited-edition shoe is that he’s not really into sneakers or sneaker collecting at all. He’s even gone so far as to state “We...


Abstract Expressionism Meets Streetwear: The Hundreds x Jackson Pollock

Posted by Ross Dwyer at

Jackson Pollock is without a doubt one of the most famous artists of the 20th century. His unique, raw, and authentic style is at once chaotic and thought-provoking, and manages to convey a wide swath of emotions without influencing the observer to view it in any one direction. His work has influenced millions, and his name holds a lofty place in art history. The Hundreds recently teamed up with Pollock’s estate for a capsule collection of clothing and accessories, and we’re proud to announce that it’s now available at Piff, both in-store and online. The collection takes the frenetic energy...


Can A$AP Rocky Make Under Armour’s Lifestyle Products Cool?

Posted by Ross Dwyer at

A$AP Rocky is truly a juggernaut in the world of style and fashion. Since he burst onto the scene in 2011, he’s managed to remain ahead of the curve with his fashion choices, and the clout that he holds with the current generation of fashion-forwards youth is right up there with other massive influencers like Kanye West and Pharrell. Rocky’s got the Midas touch when it comes to making something cool … and that Midas touch is about to be subjected to its toughest test yet. Rocky recently signed on to lead the “Lifestyle” category at Under Armour, a brand...


Behind The Brand: Anti Social Social Club

Posted by Ross Dwyer at

It’s all about having a cult following these days. If you can establish a loyal fanbase in today’s eclectic, ever-changing world of streetwear you’re doing something right … and few brands have been able to achieve that cult status quite like Anti Social Social Club. Their themes of paranoia and self-doubt seem to have struck a chord with street culture, and their products continue to sell out season after season. You’ve seen the clothes, both in person and all over Instagram. Peeped the recognizable wavy font and signature catchphrase on  many a hat, t-shirt, hoodie, or coach’s jacket. But what...


INTERLUDES 001: Drelli - "I Make Swag Bop"

Posted by Ross Dwyer at

  When it comes to Minneapolis artists, Drelli is a name that holds a lot of weight. The youngest signee to So Cold Records, he embarks on a nationwide, 12-city tour with labelmates Allan Kingdom and Finding Novyon on July 7th. PIFF sat down with Drelli recently to find out more about his start in music, creative process, inspirations, and more.   PIFF: Drelli, could you introduce yourself to people who aren’t familiar with you or what you do?  Hi, my name is Drelli. I’m an artist from Minneapolis, and I rap.   How did you get started in music? ...